Tracking
A publishable write key and a JavaScript snippet. Send the same activity from your app. Connect Shopify or WooCommerce for paid orders.
Without events there is no Growth Brief. Tracking is how Executen learns — not a separate CDP project.
One script. Publishable key — pk_live_… — not a secret.
Order webhooks when you connect. Depth varies by shop. Not one-click for every store.
The same page, track, and identify model. There is no native iOS or Android SDK to claim.
Freshness, volume, and which funnel stages you are actually covering.
Tracking
Drop the snippet into the theme. Open a page. Events start. Home shows Revenue, Conversion, Orders, and AOV when commerce events exist.
Page view → product view → add to cart → checkout started → order completed. Stages stay empty until those events arrive. We do not paint a fake journey.
Shopify OAuth and WooCommerce HMAC webhooks map paid orders into the same pipeline. Partner App or webhook secret required. No WordPress.org plugin.
Details
Write keys you can rotate. Docs in the workspace.
Watch live types arrive as you click the shop.
Optional. Helps experiences know where to land.
Notes or a transcript. We do not join Meet or Zoom.
Partial. Mentions can reach agents. Not listed in every directory.
We do not sell Snowflake reverse ETL.
App data is the same event model, sent by you.
Partial stays labeled Partial.
A script from api.executen.com with a publishable write key. It collects page, track, and identify, and asks the edge what to show.
No. Any commerce site can load the snippet. Shopify and WooCommerce are connections, not the only door.
No. Send the same events from the app yourself. We will not pretend there is a native SDK.
Because nothing has arrived yet. Executen does not invent a revenue story.
Tell us a little about your shop. We’ll write back, and we’ll take it from there.
Keep reading
If the leak is tracking, wait. If the region is the whole theme, stop. If the sentence would be weird in WhatsApp too, do not put it on the hero.
Tighten the adjectives. Kill the slogan you would never print. Confirm. Then the specialists may draft.
Page, cart, and order events you choose to send. KVKK and GDPR. SOC here is operations with Oriana — not a SOC 2 badge.
Platform
Turn a recommendation into a storefront experience for the shoppers who stalled — then see if it moved the number.
Learn moreGroup people by behavior, purchase, and identity — then aim a funnel at them.
Learn morePublic homepage in, positioning and tone out. What you save outranks the model.
Learn more
