Segments
Segments are rule-based audiences from your event stream. Personas sit on top as named portraits. Neither is a faceless chart.
Anonymous traffic is a graph. A segment is “returning visitors who add to cart and never check out.” That is who you write for.
AND/OR conditions. Estimate the audience as you build.
Email or user id after identify. Strong-id merge — not “same browser, same person.”
Named behavioral portraits with rules, metrics, and a path into a segment or experience.
Use a segment on an experience, an experiment, or a Growth Agent draft.
Segments
Page views, product views, carts, checkouts, orders. Mix device, country, locale, and path when those events exist.
Customers shows identity, behavior, commercial activity, and simple intelligence from events. It is not a full CDP export.
An experience can require segment membership. That is how a recovery offer stays with returning visitors instead of first-timers.
Details
Search and open a shopper profile.
Drafted by an agent, finished by you.
Jump from a leak into the people it hit.
Builder and labels in both languages.
Predicted value only after enough orders — we do not sell a finished LTV product.
Without events, lists stay empty. We do not invent shoppers.
Who can edit shared audiences is a workspace permission.
Segments live in Executen. We do not claim Facebook or Google audience push.
No. It is rule-based audiences on your Executen events — enough to aim a funnel, not a warehouse of millions of profiles.
You can target by path, device, and locale on the storefront. Durable identity needs identify with email or user id.
Personas are named portraits. Segments are the live membership lists experiences can use.
No. If the stream is quiet, Customers stays quiet.
Tell us a little about your shop. We’ll write back, and we’ll take it from there.
Keep reading
If the leak is tracking, wait. If the region is the whole theme, stop. If the sentence would be weird in WhatsApp too, do not put it on the hero.
Tighten the adjectives. Kill the slogan you would never print. Confirm. Then the specialists may draft.
Page, cart, and order events you choose to send. KVKK and GDPR. SOC here is operations with Oriana — not a SOC 2 badge.
Platform
Turn a recommendation into a storefront experience for the shoppers who stalled — then see if it moved the number.
Learn morePage views, clicks, identify, and purchases — then Home, funnels, and Opportunities can fill in.
Learn morePublic homepage in, positioning and tone out. What you save outranks the model.
Learn more
