PHP shops, SaaS dashboards
You should not need a new stack to get a Growth Brief.
Industries · WooCommerce shops
Woo, without waiting for a WordPress.org miracle
HMAC webhooks for orders, customers, checkout. A secret, a URL, a pipeline. There is no official plugin to pretend about — the connection is still a first-class door.
- Early access
- One snippet to start
- Agents that draft, not wander
The challenge
Where shops get stuck,
and how Executen moves
Webhooks that nobody trusts
HMAC is required. If the secret is missing, the door stays shut. That is a feature.
A theme full of plugins
One Executen snippet. Scoped personalization. Fewer ghosts in functions.php.
Example loop
See it in the Command Center
A typical woocommerce shops path in Executen. Start from the Brief, not from a blank canvas.
Request this loop✦ Woo loop Live
- 1Store URL + secret
- 2Paid order webhook
- 3Funnel stage fills
- 4Segment returning
- 5Experience on product
What teams typically see
HMACor it does not ingest
no .org pluginsaid out loud
same Command Centeras every other shop
Recommended
The features behind it
Tracking
Page views, clicks, identify, and purchases — then Home, funnels, and Opportunities can fill in.
Learn moreSegments
Group people by behavior, purchase, and identity — then aim a funnel at them.
Learn moreExperiences
Turn a recommendation into a storefront experience for the shoppers who stalled — then see if it moved the number.
Learn moreIndustries
Explore related solutions
Shopify shops
OAuth, order webhooks, a snippet in theme.liquid. Connection is real. Depth varies. You still own a site that is more than an app listing.
Learn moreE-commerce
Not a lifecycle suite that wandered into retail. A command center for visits, carts, orders, and the page that can still change today.
Learn moreDTC brands
A founder who still answers Instagram, a marketer who lives in the theme, an agent that drafts the Friday experiment.
Learn morePut a Command Center
on the shop
Tell us a little about your shop. We’ll write back, and we’ll take it from there.
- Early access
- One snippet to start
- Agents that draft, not wander
