Developer docs
Segments
A segment is “returning visitors who add to cart and never check out.” That is who you write for. Empty rules match nobody — on purpose.
Build from the shop
- AND / OR conditions. Audience size estimate as you build.
- Page views, product views, carts, checkouts, orders.
- Device, country, locale, path when those events exist.
- Durable identity needs identify with a user id. Path and device still work for anonymous traffic.
Personas are named portraits. Segments are the live membership lists an experience can require. We do not push audiences to Facebook or Google. We do not invent sample shoppers.
